At the heart of our brand DNA is New Zealand, a country famous for its unique, pure growing landscape and rich agricultural history. A nation that offers a perfect fusion of environmental conditions to produce one of the world’s premium ‘super fruits’ - the blackcurrant.
We are constantly asked: ‘Why New Zealand blackcurrants?’ Well, here’s why.
Located in the Canterbury Plains of the South Island, our blackcurrant farms are fed by pure mountain water that runs from the region’s famous Southern Alps that sustains the rich soils of the region. Combined with the cold Canterbury winters, hot summers and powerful Southern Hemisphere ultra-violet sunlight, these natural elements strike just the right balance for growing the perfect blackcurrant from our special varieties.
These superb activating influences from the environment are at the heart of why we created CurraNZ – the clue is in the name, after all – and with great care, we have harnessed the power of arguably the most nutrient-rich, nutrient-dense berry-fruit in the world.
Picked and frozen within hours to lock in the fresh, natural goodness of these blackcurrants at their best, we then carefully freeze-dry and capture every nutritious part of the berry to create a rich extract powder. The result – one of the most potent, natural anthocyanin extract supplements available in the world.
New Zealander Fleur has lived in the UK for over 20 years and before launching CurraNZ, was a sports journalist and editor on a leading national newspaper based in London.