Ultra Runner Cole Watson joins the CurraNZ team!

CurraNZ is excited to announce a new ambassador on our US team - Cole Watson. Residing in California, Cole is a highly competitive American ultra runner known for delivering results in some of the sport’s deepest fields. Racing across 50-mile and 100-mile distances, he combines disciplined pacing with the durability required to perform at the highest level of trail and ultramarathon competition.

His resume includes a win at the Canyons Endurance Runs, a key event on the U.S. ultra calendar, highlighting his ability to manage and execute against strong competition. He also secured a 3rd-place finish at the Javelina Jundred 100 Mile, one of the most competitive 100-mile races globally.

Watson is respected for his measured, strategic approach to racing - prioritising consistency, recovery, and long-term performance. Known for his composure and efficiency over long distances, he has proven his ability to compete at the front end of elite fields while maintaining a sustainable approach to the sport.

“After about a week of using CurraNZ, I began noticing improvements in perceived effort. What really backed up that feeling of freshness was my heart rate data steadily trending lower throughout the month during activity. I was ultimately seeing lower heart rates and faster paces in staple workouts I hadn’t seen in years.”

With strong performances at marquee events and a focus on building long-term form, Cole remains a credible and respected presence in elite ultra-running and we're excited to support him on his ultra running journey.